Skip to Main Content
Taiwan

15 May 2024

Billy Walker visits Taiwan

Master Distiller Billy Walker and International Sales Manager Andrew Mustard recently travelled to Taiwan to celebrate The GlenAllachie’s new look and branding. The trip successfully attracted avid GlenAllachie fans, social media influencers and even local news channels. The success of the visit was down to our official partner and importer in Taiwan, Channg Ruey, who pulled out all of the stops to create memorable experiences during the expedition.

Billy Walker and Andrew Mustard’s first stop was Taipei, Taiwan, where they were welcomed with a remarkable press conference for over 200 invited guests, including the Taiwanese mass media.  Billy introduced the GlenAllachie core range, showcasing the sophisticated new look, then went on to highlight the Meikle Tòir range – which endeavours The GlenAllachie Distillery’s pursuit of peated whiskies. After the conference, guests flocked to get their new high-end bottlings hand-signed by Billy as well as a golden photo opportunity.

Billy Walker in Taiwan

After the press conference, Channg Ruey hosted a banquet-style dinner for eminent guests and distributors of the company. Each course was expertly paired with a GlenAllachie whisky, encompassing the quality and explorative taste of each expression.

The following days were spent at the Taipei International Wines and Spirits Festival, where Channg Ruey presented an impressive stand that facilitated masterclasses with Billy Walker for event attendees. GlenAllachie fans also had the rare opportunity to meet Billy and be photographed with him. The event was extremely well-attended, and the appetite that was shown for GlenAllachie was remarkable, which is a testament to the hard work that Channg Ruey has put into growing the brand in Taiwan over the past six years.

Taipei International Spirits Festival

We would like to thank Channg Ruey for their hospitality throughout this impressive visit and for their continuous support to our whiskies.